Anti Wrinkle Creams and Lotions ? The Big Business of Wrinkle Reduction

Taking care of your skin takes on new meaning as you age.  Caring for aging skin often has women searching the shelves in their local stores for the best anti wrinkle creams and lotions.  Skin care anti wrinkle cream products are a big slice of the skin care industry.  This is due to several causes:

There is a huge demand for anti wrinkle creams and lotions because the media places such an unrealistic standard for outward beauty in front of women on a constant basis.  Models that are starved, made up, touched up, and more are on the covers of magazines and in advertisements.  As ordinary ladies try to achieve this standard, they grow more and more discontented with their own flaws and search for solutions.
As women grow older, they can usually afford to spend more on skin care anti wrinkle cream products because they, or their husbands, have advanced in their careers and investments.
Also, these creams are seen as an alternative to more radical wrinkle treatments, such as laser therapy, chemical peels, and plastic surgery, all of which can leave permanent scarring.

However, many of the products on the shelves have very little effect on your wrinkles and can be hazardous to your overall health.  You see, the skin is an organ.  It has a very important function: to release toxins from the body.  If you use skin care anti wrinkle cream with fillers like mineral oil (also called petrolatum), you are coating the skin in this substance and blocking the release of toxins.  These release more and more free radicals into the body that damage cells, including skin cells.  These anti wrinkle creams and lotions actually accelerate skin cell damage and make you more susceptible to cancers and diseases.

Skin care anti wrinkle cream products that work include ingredients like antioxidants to kill free radicals in the body and substances that replenish collagen and elastin to help the skin become more supple and smoother.  The best anti wrinkle creams and lotions have a substance found in New Zealand called Xtend TK that encourages the production of your own collagen and elastin.  This is far more effective than products that just contain collagen and elastin.  What is little known is that collagen and elastin need hyaluronic acid to bind together and have their beneficial effect on the skin.  Phytessence Wakame, a Japanese sea kelp extract, helps promote hyaluronic acid production in the body.  Don’t be taken in by big business, look for ingredients that work.

Joe Ellis is a strong advocate of natural health and healing. Researching skin care from a natural angle is one of his primary interests. For more information on choosing a skin care product that is right for you, check out Joe’s website and subscribe to a FREE five-part Skin Care Report at

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